Ami
Expert
It's not just investment performance on the general account. While that plays a factor, and is the most commonly talked about since it's usually the most subject to change, it's only one of three pieces. Keep in mind the dividend is also made up of mortality and expenses. If the insurance company is more profitable then it planned to be when the policy was put in force, they are going to pass most of the increased profits on as a dividend. Just like a regular public company does to it's stock holders.
It isn't risk free, there's is the risk that the dividend won't be as great as you'd hoped in a given year. But it's a lot lower risk then having the value drop 30+ percent in the matter of a few months.
It's been studied on a few different occasions. There's no asset class that has a higher risk adjusted rate of return. Historically it has had the highest Treynor Ratio.
I concur with scagnt83 on this - Excellent observations.
Nothing (...perhaps other than a reasonable prediction that politicians' promises are likely to be "modified" after voting day) is "risk free". For instance, a company that is rated "super extra strong large, beautiful, sexy... etc" can (and sometimes do) fail - and sometimes even within a relatively short period after having been rated "tops". AFAIK, of the three Canadian insurance companies that failed in the 90s, two had excellent ratings shortly before their demise.
Whole Life is is designed for "permanent" needs, and most people need life insurance permanently. Term, as the word suggests is designed for "temporary" needs and/or to bridge an "affordability gap" (where the need is permanent but the ability to afford the premiums to cover the entire need with permanent insurance falls short of being sufficient to pay for the full amount of permanent insurance needed). UL is a "package deal" where the life insurance component can, from a design perspective, be any form of life insurance (in Canada, including WL, T100 and YRT), plus additional discretionary deposits/investments. Depending on the design of the UL, it can be either "permanent" or "not so permanent").
Note: The above is in no manner even nearing a full summary but merely a quick overview of several points. Each situation and set of circumstances is unique and deserves the services of a knowledgeable, equipped and duly licensed practitioner. A good consumer-interest focused insurance professional is worth far more than the commissions that (s)he earns... but that's beyond the scope of this thread.
I am licensed since well over 30 years ago but I don't sell. I invest nearly all of my professional time on research. Like anyone else I want to get the best VALUE for my money. Other than group insurance through my university alumni associations and the like, all my life insurance is permanent as in "Whole Life". Decades ago, when my needs were high relative to the amount of Whole Life premium that I could then afford, I started off by ordering a "blend" - "term" plus Whole Life through insurance agents. However, in the "blend", I selected the "term" policies not on the basis of price alone but with very careful consideration of what Whole Life policies the "term" contracts noted as being available for conversion. I'm glad that I took that route instead of the "price" mirage as it allowed me to place orders for excellent value Whole Life conversions through the years. In terms (pun intended) of term plan selection I strongly believe that the approach of shopping by value rather than by price is the best approach. Of course, vending machines can spit out term policies by price but it requires knowledgeable and conscientious insurance advisers to provide max value for the money.