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where do you get your leads
If you're asking me, those are things we teach you when you are contracted. I can say it's always changing and evolving. Leads are a cost of business. The pursuit of free leads has ruined many agents careers before they get started.
The answer comes from making more money on the leads than you paid for them. Then the leads are not a cost but a business expense. That comes from using lead vendors that aren't ripping you off to start with, learning how to approach the leads and present your solutions. And writing the app with with the right companies that will issue the business and be priced competitively enough that a better trained agent won't come behind you a month later and replace your business.