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I agree. I have used gas cards in my business at times, but it costs me $10.25 for a $10 gas card and that is probably with my company subsidizing some of the cost. There is printing and production, plus $10 in gas. Why would a gas station discount their gas? They already lose money on gas in most cases anyways.
In fairness though, I haven't checked out their website yet. I will in a bit..........
I checked out the website and don't see where you can give away $10 in gas. It looks like you have to give away $100 at a time, which is very expensive per client. Also, there were a variety of rules and restrictions to claim your voucher. Most clients don't like to go through that hassle. It seems quite a bit more difficult than just buying $10 gas cards to give out with no restrictions or hassles.
Customers are interesting with gift cards. We tracked gift cards that we gave out in the past and only 50% of people ever redeemed the cards that we PAID for and gave them. We now use a system where they go to a website and redeem a gift card for $10 for a large assortment of stores and I don't get charged until they actually redeem the card. If they don't redeem the card, I just pay the postage for sending it, but not for the card itself. It is still amazing how many people order cards and don't redeem them.