Do clients actually understand what a Table 10 offer means?
Not sure what it means to a client, but to an agent it generally means it's now or never. I've never written a table 10 (several in the 4-8 range, with 8 being the highest). Table 1-5 can possibly have a better rating at a later date, if they are being treated for an illness that can be "improved". I just rewrote a lady from table 4 to standard. She was table 4 three years ago on a term and just rewrote her standard on a UL with the same carrier.
Unfortunately, 6+ the health usually worsens from there, and they won't get that offer the next time. Of course there are exceptions, but if I had a $100 for everyone that came back to me next year, after getting a super high rate up, and couldn't get it back, I'd have a few hundred dollars.