How to Work Internet Leads

I looked back over this month's applications submitted, and found three from old internet leads; one in July, and two in August.

I'd give it 5-6 months before you could generate any type of reliable number...

Very true. I wrote a $577 premium today, from an internet
lead I got in January.
One of those "I am just looking because I am retiring at the end of this year - call me at the end of December".
I'll bet he was surprised when I called and reminded him.
 
Great post John!

Of course I personally disagree with your "one call close" statement, many will close the first time when you qualify them properly, and you know the numbers "that got away" and never come back, many are still buying but not from the agent who let them go.

Ask Rick (Green Sky) who got his first one call close ever, after sitting in on the training I'm doing for his son. You know what I'm talking about.

Excellent insight and the accountability part rocks, know your products baby!
 
Of course it varies by vendor, but year-to-date overall it is 6.88 to 1. Every dollar spent has returned $6.88 in first year commissions.

Nice work 688% return on your money.

On my website marketing I am around $4 to $1 this year. I chased a lot of groups 2nd & 3rd quarter that I did not get.

Now back 2007 I was $8-$1.
 
Carriers have 2 years to review a claim (except in the case of fraud) which simply means if the carrier smells a rat they can request medical records and match it against the app.

If they found that information was omitted from the app they can:

A: Adjust the rate and demand back-premium
B: Issue a rider
C: Rescind the policy

I go over this with my clients - helps them job their memory before we do the app.
 
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