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Ok...so I re-ran the LFG illustration at 7% and here is the breakdown now vs. GuardianWL:
Level DB
@65, CV is equivalent but Guardian DB is 75% higher and the guaranteed CV is 3x more
Max CV Option
@65, LFG CV is 17.6% higher, but Guardian still has a 27.3% higher DB
So I guess the question is...what's more important to the client? Also, if she is likely to access some of the CV during the first 20 years or so, given the loan provisions of the two policies, which one would "theoretically" come out better?
I wouldn't frame it that way. If you pick one because "its better", it will disappoint the client and you'll get blamed.
Instead, frame it as a choice for the client.
A) I have a product that has a greater upside potential. But, the market may not do what we need to get you higher credited interest.
OR
B) I have a product that is nice and steady and should crank out decent cash value growth for years to come. It will never have the highs, but then it won't have the lows either, just nice and steady.
OR
C) We can do half the premium into each and give you a bit of both.
If the client picks, he owns it and has bought into it. Plus, you aren't a named defendant down the road.