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If you have a $250k death benefit on a UL policy, the beneficiary gets $250k. If you have a $250k death benefit on a whole life policy, the beneficiary gets $250k. If you have $100,000 cash value in a $250k whole life policy when you die, the beneficiary gets $250k. If you have $0 cash value in a no-lapse UL when you die, the beneficiary still gets $250k. If you took the difference in premium between the no-lapse UL and whole life and invested it, then died, the beneficiary would have $250k and whatever is left of the investment on top of that. Which would the beneficiary rather have?
I'm not trying to discredit you so please don't take it the wrong way but have you ever sold a participating WL before?