Lead Generation Vs. Lead Aggregation

[Dglossoplend]

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Do you think that internet lead generation can work if done properly?[/quote]


Of course it can work. It did work in the past before companies started to get greedy. It was more quality based back then. Now you know the quality is not there so you have to buy in volume to make the ROI worth it.

As soon as the companies start caring about the consumer the leads will get better.
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I knew it. I was waiting for the pitch

Nobody is pitching anything just speaking aloud about ideas and such. Giving some feedback and opinions would be much better help.

 

[Elephant85]

Agreed. The consumer end has been ignored for a while now. There are 3 sides to every lead based transaction: The Marketing, The End User, and the Consumer. The key is to market in a straight forward, and legitimate way, and to distribute in a disciplined manner.

If you do that, you respect both the end user and the consumer. If those two things get taken care of, then your business will thrive.

 

[Bob Klee]

Elephant85,

Welcome to the Forum!

Funnny/Sad thing is that there are companies in this space that crop up all the time touting "better" leads..."we generate our own" crap/leads, we don't aggregate. Some even use the word "organic" in their name to imply they are better...

Aggregated leads are not "pennies on the dollar" to buy, I can assure you of that. The "3rd party" you refer to is held accountable by the responsible lead aggregator for sure. Any bad/bogus lead is charged back to them so they have a financial incentive to produce the Quality of leads required by the company they are selling to. We work with our folks to constantly improve their product or we fire them. Just like an agent might fire us if we don't produce what he needs.

I believe from my experience that a good company does some of both: generation & aggregation. It is not possible to generate all the leads oneself and anyone with any volume of leads that says that is not telling you the whole story.

We have some really, really good folks that market & some average....we also have a one way door for the junk suppliers.

Elephant85...It is good that you source 100% of your stuff...but many do that to my knowledge. There are several methods to do this, some better than others.

Bottom line: let's see how good your stuff holds up in the sunlight. Tell us whom you are working for today and your name. Let's drop the veil of secrecy since you aren't an agent.

 

[Elephant85]

Hi Bob! Thank you for the welcome and for your reply.

Very true about companies coming into the space all the time claiming to "generate their own leads" or to even be "organic". I do not claim the latter, but can prove the former. My firm is fully LeadID certified, and the data I get from them (and pass to my buyers) proves that every Insurance lead we generate originated with us.

Now, I understand from my time working at InsuranceAgents.com that Aggregation is by no means a cheap, or easy endeavor. There is a great deal of accountability on all ends of every transaction, and we helped a lot of Insurance businesses grow doing it that way. However, I am just of the opinion that it is not impossible to generate all of your own leads. It is more difficult, in my opinion, and more expensive in my experience, but certainly not impossible. Furthermore, I prefer to do it that way because it gives us, as a marketing company, more control over the process. Additionally, I am of the opinion that sourcing all of our traffic internally helps us to generate a product that performs at a consistently high level. Not to say that your does not, definitely not what I am going for here. It seems that we just have two different points of view, no?

You are also correct, Bob, the there are a lot of ways to generate your own traffic. We, at Underground Elephant, source all of our Insurance traffic through Paid Search, and display advertising.

I would be happy to have a further discussion, and share some more ideas with you, perhaps there is a lot we can learnfrom one another. I hope to speak with you soon!

All the best,

James Riebel
Vice President, Business Development
jriebel@undergroundelephant.com
858 815 5317
Underground Elephant, Inc.
600 B Street Suite 1300
San Diego, California 92101

 

[lhkorn99]

What secrecy? His profile lists his company. Already spoke to them today and they seem good to work with. Haven't tried the leads yet, but from what I've seen, looks like a legit operation.

 

[Elephant85]

What secrecy? His profile lists his company. Already spoke to them today and they seem good to work with. Haven't tried the leads yet, but from what I've seen, looks like a legit operation.

I tried to respond to Bob on this thread but it did not go through for some reason. He and I were able to speak and share some ideas and it was a great conversation. Given that he and I are both industry veterans we know a lot of the same people and have worked together, indirectly, before.

Bottom line is that there are benefits to both approaches. At the end of the day: the proof is in the pudding!

All the best,

James Riebel
Vice President, Business Development
Underground Elephant
Jriebel@undergroundelephant.com

 

[CHUMPS FROM OXFORD]

With two Midwesterners (Purdue and UW) on staff, the company must know what they are doing.

 

[Elephant85]

With two Midwesterners (Purdue and UW) on staff, the company must know what they are doing.

Yes indeed! Not to mention that I hail from Columbus!

 

[Bob Klee]

What secrecy? His profile lists his company. Already spoke to them today and they seem good to work with. Haven't tried the leads yet, but from what I've seen, looks like a legit operation.

He added that after I posted or I would not have asked

 

[FL P&C Broker]

James, it looks like you guys implement the campaign from start to finish. A lot of insurance agents can't afford to run a whole campaign themselves which is why they buys leads from the vendors. Does your company have some sort of outlet that allows agents to buy leads from you?