My BGA just dropped 5000 pieces of a custom direct mail piece on my behalf as a test using the Georgia LTC Partnership as a lead-in. I have not done direct mail since 2005.
Anyone doing local direct mail?
Arthur, you are doing direct mail, correct?
What works today?
Do you recommend first sending them out their free information they requested on the State Partnership, and then follow up with a phone call.
Or just call right away, have a conversation and attempt to set an appointment?
It has been 9 years since I did mailers but since I am not paying for it, I figured I have nothing to lose-----what works today?
Anyone doing local direct mail?
Arthur, you are doing direct mail, correct?
What works today?
Do you recommend first sending them out their free information they requested on the State Partnership, and then follow up with a phone call.
Or just call right away, have a conversation and attempt to set an appointment?
It has been 9 years since I did mailers but since I am not paying for it, I figured I have nothing to lose-----what works today?
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