- Thread starter
- #11
Agent_007
Expert
- 45
I sell all lines of insurance. Life, Health, Annuity, P&C. Mostly P&C, Life, Annuity. The direct mailers focus on P&C lines. Mainly Home and Auto insurance. I design my own advertising so I know exactly what I want my marketing piece to do. As for the life insurance this kinda crosses paths with developing relationships with other professionals whos clients need my service. My main contacts of professionals consist of Mortgage brokers. The reason why this works out so well is #1 they need home insurance NOW. This is an easy sell. Actually no selling is involved at all. They contact me when they need to close and I just write the app for them. #2 the life goes well with this too because you can offer the client mortgage protection with a return of premium option. They love this because they protect their families, home, mortgage, and they can get all their money back when the mortgage is done...taken nothing happens to them. I also reward my brokers with freebies and things when they refer me business. As for the annuity stuff, I direct mail a very targeted list. CD holders are fantastic. I market annuities as an alternative to their CD's that can provide them tax advantages and other benefits. I even post flyers around local places that I know seniors go to around my area. The business cards I hand out to everyone who I open my mouth to. You will definitly get some surprise calls. Its almost unbelievable what those little guys can do. I also have an entire referral program for my clients. They love it. And I reward them everytime they help me out. So its a win/win. I also visit business owners for commercial insurance. This takes a little while to open them up but when they do it becomes rewarding. My mentality is to keep my face, my business, my offers, everything in front of some one at all times. If it is slow in the office, I take my myself a bunch of flyers or whatever I think will work and I go hand them, post them, leave them, give them, etc. I also work later than most agents too. This actually has landed a couple sales for me just because I am open 2 hours later than usual. Its little creative ways that aren't in the norm that grab peoples attention. I have several other ways that I market as well. I have learned over the past year and a half that we as insurance professionals can always help somebody. But it is how we are able to SHOW that we can help. That is the marketing aspect. Become a professional marketer and an insurance professional. The money will automatically follow ultimately bringing success to the table.
