I know this question is about the reverse of what you generally get here, but I can't think of a better group to get guidance from on it.
I own a lead gen site. I am not an agent. For about the past year my site(s) have generated around 2,000 auto insurance leads per month. All traffic is organic traffic from google/yahoo. Leads are great quality and my "bogus/scrubbed" rate is about 5%. Presently I use some of the more popular lead gen affiliate programs where I am paid around $10 per lead. (a little more due to volume). I also do some health, life and homeowners leads and I expect these to increase substantially over the next few months to be somewhat comparable in volume to my auto leads.
It doesn't take great math skils to figure out that if I'm getting paid $10 on a lead that is sold four or five times that I'm leaving a lot of money on the table on a per lead basis. So, my question is: Is there any program out there that lets me sell these leads myself to more than one buyer? I have read some posts here about leadpod and it might be what I'm after.... but is there something else out there that I'm missing?
It looks like many here are able to sell their unwanted leads somehow to more than one buyer. Obviously the ultimate solution would be to develop my own network of lead buyers but my volume wouldn't support it and I couldn't have full geographic coverage at the start. I know there are some options I'm missing and would appreciate your feedback/advice/suggestions.
I have lurked around here for a few years (registered in 2006) but this is my first post. I would love to become active in your community and offer perspective from a non-agent, lead gen site owner, but have been hesitant to intrude not being an agent.
I would be happy to offer anyone advice on real world search engine optimization as it applies to the insurance niche as well. I know there are thousands of people claiming to be experts on it. I don't claim to be one of them... but I am a somewhat successful organic search marketer in the niche. That's about all I have to offer the community, but hope the offer is taken and used.
I own a lead gen site. I am not an agent. For about the past year my site(s) have generated around 2,000 auto insurance leads per month. All traffic is organic traffic from google/yahoo. Leads are great quality and my "bogus/scrubbed" rate is about 5%. Presently I use some of the more popular lead gen affiliate programs where I am paid around $10 per lead. (a little more due to volume). I also do some health, life and homeowners leads and I expect these to increase substantially over the next few months to be somewhat comparable in volume to my auto leads.
It doesn't take great math skils to figure out that if I'm getting paid $10 on a lead that is sold four or five times that I'm leaving a lot of money on the table on a per lead basis. So, my question is: Is there any program out there that lets me sell these leads myself to more than one buyer? I have read some posts here about leadpod and it might be what I'm after.... but is there something else out there that I'm missing?
It looks like many here are able to sell their unwanted leads somehow to more than one buyer. Obviously the ultimate solution would be to develop my own network of lead buyers but my volume wouldn't support it and I couldn't have full geographic coverage at the start. I know there are some options I'm missing and would appreciate your feedback/advice/suggestions.
I have lurked around here for a few years (registered in 2006) but this is my first post. I would love to become active in your community and offer perspective from a non-agent, lead gen site owner, but have been hesitant to intrude not being an agent.
I would be happy to offer anyone advice on real world search engine optimization as it applies to the insurance niche as well. I know there are thousands of people claiming to be experts on it. I don't claim to be one of them... but I am a somewhat successful organic search marketer in the niche. That's about all I have to offer the community, but hope the offer is taken and used.