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Are there tools to tell you if a site is using PPC to generate traffic? How much detail can you learn? Can you find out the keywords they are targeting?
Mark, paid version or free?
Market Samurai does good keyword traffic vs ppc cost comparison too.
Imo, best ppc strategies involve terms you're also trying to organically target.
x2..
I'm a novice with this crap but for me a balanced appraoch is the key. I see agents who refuse to do PPC and ask why? Some have struck gold with SEO but thats pretty hard to do.
who has time to do SEO, PPC and sell insurance?
Answer---No one