That's a really good question and I hope someone has an answer or two.
I've tried a number of mailers and always sold enough to cover the costs, but I've never made a profit.
I tried near my home just outside of Los Angeles, and in a somewhat more rural location. I've used a reasonably high income, and a relatively low income. The results have been the same.
Many people buy this stuff from Colonial Penn based upon the T.V. ads. Overpriced crap! Lincoln Heritage is the same garbage.
Any ideas? (I'd love my 19 yr. old son to sell this stuff).