I'm looking for some guidance for whether there is a wider audience/market for transportation leads.
My company provides consulting and marketing for trucking owners and offers several products for their businesses (most in a referral capacity). One of these is referring trucking owners to insurance companies for sales prospecting. We have a good amount of success working with one company, but it is barely scratching the surface on the amount of leads we have.
Is there a market with you guys for transportation leads? I know a lot of you focus on the annuity and life insurance stuff so I'm not sure if rolling out a project to scale would be something in high demand.. At last count we have over 300k leads and generate approximately 250-350 new ones a day.
All of our leads have a ton of data fields, including many which are relevant for insurance (date of policy, number of infractions, safety records etc). Plus all of the contact info is tip top. We ourselves have almost no bouncebacks when we do our own campaigns through email. Calls are the same.
I'm really looking to see if this is something worth building out. I also have no idea of price points. My previous experience in marketing was an unrelated field so I can really draw comparison.
Any help or guidance would be most welcome.
Thanks
Sean Hawley
CEO, Bright Light Freight
631-827-3847
My company provides consulting and marketing for trucking owners and offers several products for their businesses (most in a referral capacity). One of these is referring trucking owners to insurance companies for sales prospecting. We have a good amount of success working with one company, but it is barely scratching the surface on the amount of leads we have.
Is there a market with you guys for transportation leads? I know a lot of you focus on the annuity and life insurance stuff so I'm not sure if rolling out a project to scale would be something in high demand.. At last count we have over 300k leads and generate approximately 250-350 new ones a day.
All of our leads have a ton of data fields, including many which are relevant for insurance (date of policy, number of infractions, safety records etc). Plus all of the contact info is tip top. We ourselves have almost no bouncebacks when we do our own campaigns through email. Calls are the same.
I'm really looking to see if this is something worth building out. I also have no idea of price points. My previous experience in marketing was an unrelated field so I can really draw comparison.
Any help or guidance would be most welcome.
Thanks
Sean Hawley
CEO, Bright Light Freight
631-827-3847