I agree with JD about not giving rates over the phone. 99% of the time it's a deal killer. I wouldn't make a special trip, but the next time I was in the area I would door knock that one. Get in the house and review his policies. Reduce his rate and give him a check for x amount of dollars, he could probably use it. By giving him the rate over the phone you may have lost the opportunity to do the right thing for him and his wife. I take that seriously. He will be the one that loses the most if you don't make that sale. I believe that if you do the "easy" thing (like puking rates over the phone) you are doing a dis-service to your prospects. Have enough respect for them to drive to their home and present the product like you are a professional. (dismounting soap box).