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Life Insurers Draw on Data, Not Blood - WSJ
Interesting article.
The purchase of Individual Life Insurance has dropped by 40% since the 80s.
Online efforts/start-ups focusing on using data as opposed to paramed exams for qualifying applicants. Haven is one example.
So will this work? More importantly, is this another attempt for the carriers to go direct or will independent agents have the same ability to sell using this model?
IMO, this is a gamble as the paramed has been a staple for evaluating risk but apparently some carriers are willing to roll the dice.
Interesting article.
The purchase of Individual Life Insurance has dropped by 40% since the 80s.
Online efforts/start-ups focusing on using data as opposed to paramed exams for qualifying applicants. Haven is one example.
So will this work? More importantly, is this another attempt for the carriers to go direct or will independent agents have the same ability to sell using this model?
IMO, this is a gamble as the paramed has been a staple for evaluating risk but apparently some carriers are willing to roll the dice.