Auto Dialer

[TXINSURANCE]

No - we generate or buy large quantities of Internet Leads - extremely expensive, our model is only to deal with user initiated requests at this time. Again I stress extreme expense.

Our predictive dialers handle dispositions, and work flow, etc., etc.,

We hired a telemarketer earlier this year and the leads were crap. The demographics were not in balance with typical population, they had no money, and you have to wonder why someone would have no previous insurance for 5-10 years, pretty much sums up who you are dealing with.

I could see possibly targeting small biz for groups or individual (maybe).

Like everything else there are many sub markets and other pieces of this puzzle, I guess ultimately it is whatever works for your model.

 

[GP32765]

This is why you make sure the demographics have income above $30,000. this eliminates the poor people. This is what we do at MCS and works great! Get an average of 4-6 per hour with our telemarketers. Once again, you have to target the people making more money not the low income folks!
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[Jman]

Well I'm new to the insurance business but have used the auto dialer for the mortgage business. I would go with an auto dialer vs voice broadcasting. I used auto dialer software right from my own computer through a company out of Canada. The company had me upload the software through their website. Once I loaded the calling list it was on to making the calls. The system was great - I hired a telemarketer to run the system two days a week and did ok, it was my telemarketer who ended up quiting on me. I was charged a monthly fee of $150 for the use of the system and a small fee for the calls.

As for voice broadcasting, I did this many times and each time was terrible. Most every one who got my call either live or by machined would call me and tell me to STOP calling. I then had to update my list each day with people requesting to be taken off my call list. I think back in the day this type of maketing worked good but now people are jerked that they are getting these calls. In any case, you must remain call compliant. This will take some time to learn but once you do it's a breeze. Do not rely on a company to do this for you - your the one who is responsible when those calls go out.

 

[J.R.]

Well I'm new to the insurance business but have used the auto dialer for the mortgage business. I would go with an auto dialer vs voice broadcasting. I used auto dialer software right from my own computer through a company out of Canada. The company had me upload the software through their website. Once I loaded the calling list it was on to making the calls. The system was great - I hired a telemarketer to run the system two days a week and did ok, it was my telemarketer who ended up quiting on me. I was charged a monthly fee of $150 for the use of the system and a small fee for the calls.

As for voice broadcasting, I did this many times and each time was terrible. Most every one who got my call either live or by machined would call me and tell me to STOP calling. I then had to update my list each day with people requesting to be taken off my call list. I think back in the day this type of maketing worked good but now people are jerked that they are getting these calls. In any case, you must remain call compliant. This will take some time to learn but once you do it's a breeze. Do not rely on a company to do this for you - your the one who is responsible when those calls go out.

Do you have a website for the company out of Canada?

 

[Alsky]

Telemarketing to households with the laws that are present today can be suicidal no matter what list you are using... Before I got back into the insurance business a few years ago (sold insurance in my early 20's but left to open an unrelated business) I was opening telemarketing offices around the country for 15+ years as an independent for various companies.

Unless you are pitching for a politician, this, in my opinion is the only safe telemarketing today. It only takes a complaint or two to your states attorney generals office (less in some areas of the country) or to the governments DNC and you are toast, not to mention you are several thousand dollars poorer.

When hiring a telemarketing firm, you can still be held liable especially if its your number that appears on the caller id.

Marketing to businesses is usually safe... that is, if its not a home business and the number you call happens to be a home number and on the DNC list. This happens more than you can imagine and the danger is always there and when telemarketing with predictive dialers for anything other than a political campaign, your number may appear several times on the caller id of the recipient. This is what pisses people off.

 

[retread]

How can you get in trouble if you use the National DNC (and state, too, if req'd) and call within established hours? The rules say you must update your list to anyone requesting you not to call again for those not on the list. The software I use allows me to customize a DNC list that I merge with the National DNC.

Again, I ask: If you are following the rules, how can you get in trouble?

 

[Alsky]

It's all about exposure... the more calls you make the more exposure you are subject to.... If you follow the DNC rules to the letter, odds are that you will not have a problem on the fed side, however, the local laws and your states AG has a set of rules of their own.... time limits for calls, registering each telemarker with the state and etc. Each state varies.

If you are calling into different states, you better know and abide by that states laws in addition to the DNC regulations.

I have also seen where certain dialers on the market promote a DNC scrubber built in but have a clause in the contract that states they are not responsible for DNC violations. Marketing organizations also use this clause and PTA but leaves you out to dry if they cause an infraction.

All I am saying is that you should be sure before you call that you ARE abiding by all the Fed and State laws regarding the DNC.


Are companies going to cease all telemarketing and should you, of course not... just be careful! Good Luck.

 

[GP32765]

Just wanted to post some things regarding this thread. I am Gary and we started our research back in the beginning of January2007. I started MCS www.MarketingCampaignSoultions.com
because of the bad leads agent were paying for. (Including myself) Thought there had to be a better way to get quality leads.
A couple of things:

1. Dont do VOIP-You have about 3 seconds for the person on the other line to establish if you are a telemarketer or not. A 3 second delay is a very bad way to start! Also, echos dont help the cause. VOIP is OK to talk to your grand ma, but not to do business with. OUR SYSTEMS ARE BASED ON TELCO LINES. THERE IS NOT PAUSE AND YOU ALWAYS HERE THE "hello".
2. The DNC- Yes it is OK to call businesses PERIOD! If a person has there phone registered as a business (Example: Has a home office) then you CAN NOT get in trouble with the feds. There are a lot of people that fall into this category. If you are going to use a list for more than a month, then you had better scrub it again as people sign up for the dnc and it takes about 1 month to take affect.
3. Dialers- There is a big difference between auto dialers and predictive dialers.
Here is what our (for rent) PC systems do and it is very successful.We use the same systems for running campaigns also:
Dials about 125 calls per hour.
We talk to about 30 people per hour.
Leaves prerecorded message on answering machines (Your voice)
Sends an instant email (Template) to the prospect from you
Caller can do a (HOT TRANSFER) to the agent if prospect wants it now.
Filters out wrong numbers
Filters out disconnected numbers
Filters out answering machines
You are literally talking to people every 5 seconds.
4. Other factors- Our systems are awesome, but it does not do us any good if the following is not VERY GOOD.
4a. Data- You can not just throw some numbers in there an expect success. Our data targets exactly what what the campaign is for. We have done campaigns for beltone hearing aids and we got data on all the prospects who currently have hearing aids and called them for (trade ins). Good data is HUGE
4b. Calling script- The script is probably the most important part and it is the part most AC's screw up. It is critical!

I have talked to a lot of you guys on this post in person if any of you wish to discuss the best route please do not hesitat to call me. I would be more than happy to help. 912-944-2540

Also, if anyone would like to do a webinar and see our systems live, please let me know. Would also be willing to let everyone try the system for 3 days FREE. YES I SAID FREE.
Gary

 

[Alsky]

This website may help those of you looking to call into multiple states... this website includes all of the individual states and the laws governing residential telemarketing.

Laws Governing Telemarketing and Automated Dialing

and of course the Federal site: National Do Not Call Registry

 

[GP32765]

Good advice