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On paper you are correct. But we don't work on paper or at a desk telling others what can and can't be done.You're correct in saying nobody responds to " you want to buy life ins " . But if what the lead card says is totally irrelevant just say " FREE $10 Walmart gift card . Just fill out your name and address and I'll get it to you " . We all know you got to be as vague as possible to get a decent response . But you still want some semblance it's about burial products . What Noah's saying is when 90% of focus is on a gift card you get a ton of dead brokes who have no burial ins nor will buy any . He's saying he doesn't want to waste time weeding through tons of those . As I said I know many fex agents and I understand your emphasis on wanting the lead to have ins so you can replace it . Knowing there already paying for ins so they'll keep it .That's fine but with a free dominated lead the amount of wasted dead beats will be much greater than the standard " state regulated " final exp's. And many face book leads today know there filling out the sheet for burial ins . Like I've always said . Deposits and net income don't lie . Find what works for you and do it
I've probably worked close to 500 of those leads now.
I can count on one hand the ones that have asked about the gift card and have fingers left.
And not one buyer has asked about it.
Sometimes you just don't know what you don't know.