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Anyone watch Million Dollar Listing? It follows three relatively young and highly successful real estate agents in the CA market.
Josh Altman dresses to the nine's - wouldn't be caught dead without wearing the best suit to meet a client. He's selling multi-million dollar homes to the Beverly Hills crowd.
Madison Hildebrand wouldn't be caught dead in a tie. But he sells to the more laid back Malibu crowd.
So...two millionaire real estate agents - one who wouldn't be caught dead in a suit - one who wouldn't be caught dead without one.
The moral of this story is, dress appropriately to your target market...