You mentioned its in a bank variable account. It could be a in a CD with a floating rate. If thats the case then obviously your friend is risk averse. He would do much better off going forward with the IUL. Run a few IUL illustrations at a conservative crediting rate 6-7%. If its actually in a VA then ask him if he realizes that the value will reflect the volatility in the stock market and he could lose principal. Anyone that sold a VA to this guy in a Roth should be skewered over hot coals.