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In todays marketplace I think it is more important than ever to speak to a local expert about health insurance.
I know some outstanding local agents. I also know some horrible ones.
I do however know every market I sell in and have great top tier carriers and large selection. Some local agents are captive - would a captive UA or MEGA agent be a better choice than an out of state broker with 6 top tier carrier choices?
This is a very subjective topic that there is not definitive answer. There is room in this market for both the "e" agent and the face to face agent. The consumer can decide what they are comfortable with - I can't say one is right or wrong.
Online sales are growing, just like they are growing in every other industry. Those who choose to fight it and not adapt - that is fine. Those who embrace change and make it a part of their business will reap the rewards.
It wasn't that long ago people bought vacuums door to door and the milk man delivered milk also (side note - milk is cheaper than gas now!).
I am more concerned with standardization of individual plans, limiting rescinds, limiting or making blocking transparent to the public, and legislative issues then deciding who is the better agent local or out of town.
We are on the breaking point of not having an industry at all - and then we will all have nothing to sell, once everything is socialized or the broker is cut out completely like some states.