Thoughts on these FE terms

[mudhound]

burial from my Home service type of days

 

[nimrod5]

Would it be state dependent? I work in TX, NY and FL, and I hear Final Expense Insurance most of the time.

 

[Newby]

I was on an appointment once where the son wasn't responding to any of those terms. So I rephrased it as That plan that when your mom dies They send YOU a check for $15,000 that is made out to YOU and you can use it for anything you want.

His eyes opened wide and he said Mom! That's exactly what you have been looking for! Is $15,000 the most we can get?

Turned the whole appointment around.

 

[VolAgent]

I was on an appointment once where the son wasn't responding to any of those terms. So I rephrased it as That plan that when your mom dies They send YOU a check for $15,000 that is made out to YOU and you can use it for anything you want.

His eyes opened wide and he said Mom! That's exactly what you have been looking for! Is $15,000 the most we can get?

Turned the whole appointment around.

Which is why I never get hung up on terms when talking to prospects and clients. I'll usually say the same thing 4 of 5 different ways until eventually they get it.

 

[FinalExpenseDojo.com]

Reminds me of my silver bullet phrase I always intertwine with "marketing terms"...

It's for the time of coverage that if you were to die, the funeral/burial/mortgage is paid for the family. & that IS what you're looking for, right?

 

[mudhound]

I was on an appointment once where the son wasn't responding to any of those terms. So I rephrased it as That plan that when your mom dies They send YOU a check for $15,000 that is made out to YOU and you can use it for anything you want.

His eyes opened wide and he said Mom! That's exactly what you have been looking for! Is $15,000 the most we can get?

Turned the whole appointment around.

This is what i TRY SO HARD TO teach new agents. Think on your feet!!!!!

 

[jdeasy]

This is what i TRY SO HARD TO teach new agents. Think on your feet!!!!!

It's what I tell agents all the time, this a "read and react" business.

So I agree on the premise. But how in the world do you teach that?

 

[rousemark]

Reminds me of my silver bullet phrase I always intertwine with "marketing terms"...

It's for the time of coverage that if you were to die, the funeral/burial/mortgage is paid for the family. & that IS what you're looking for, right?

So that " when" you die ...... There is no "if" about it.

 

[fedvp]

Without a doubt, "burial" .

I also agree with you.This type of coverage can only be used to cover any costs associated with the funeral.

 

[mudhound]

Here is what drives me insane. They fill out a card. My agent goes in and ask for the sale to them. Then gives up at a no. Agents need to ask about brothers, sisters, aunts, grandbaby, and more! Plus, there maybe another sale in the room too such as a Cancer plan or some cheap term plan on the 25 year old single mother! Drives me up the wall!