- Staff
- #1
- 1,586
One interesting thing I have noticed when speaking with insurance agents is the ignorance many of us have for insurance products that we do not sell. Personally, I have Allstate for my homeowners insurance. I never really priced it around, I just walked into their office and bought it. I was recently thinking how silly that is. I know how varied the insurance prices can be in health and life, so why wouldn't I be more rational about shopping around the other insurances I hold.
I have Geico for auto and I have been very happy. However, I never tried to shop that around either. I just asked a few people when I bought my car, and went with their recommendation.
I think that that is an interesting insight into referrals. It is hard to bear in mind as an independent agent, but it really isn't about price. It is about trusting people and relationships. This is something that I am working on with my referrals. Instead of telling accountants about how I have access to the cheapest products and I have the knowledge to save them and their clients money, I need to focus on conveying my honesty and my integrity. The accountants who trust me are always sending people to me, even when they don't have a need for any specific product. They know that they will only get recommendations that serve their best interests. Others, who I tried to impress with my product range and prices, are less willing to send people to me.
Do any of you make decisions about your other insurances based on recommendations and not on price. (For equal service) How do you get professional referrers to actively help you instead of waiting until someone mentions something?
I have Geico for auto and I have been very happy. However, I never tried to shop that around either. I just asked a few people when I bought my car, and went with their recommendation.
I think that that is an interesting insight into referrals. It is hard to bear in mind as an independent agent, but it really isn't about price. It is about trusting people and relationships. This is something that I am working on with my referrals. Instead of telling accountants about how I have access to the cheapest products and I have the knowledge to save them and their clients money, I need to focus on conveying my honesty and my integrity. The accountants who trust me are always sending people to me, even when they don't have a need for any specific product. They know that they will only get recommendations that serve their best interests. Others, who I tried to impress with my product range and prices, are less willing to send people to me.
Do any of you make decisions about your other insurances based on recommendations and not on price. (For equal service) How do you get professional referrers to actively help you instead of waiting until someone mentions something?