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How Low Can You Go?

The leads I was mailing were full color, had a big glossy picture of me on them as that agent, and described how I would shop the rates for everybody and get them their best deal. And I was getting hardly any responses back. And they’re gonna go crazy looking thing in?
I had a lot to learn about direct mail response back in those days. But the big lesson is the uglier it is, and the more vague it is the more responses you’re going to get.

Maybe the picture was the problem . . . .

Vague works . . . so does more free stuff than the other mailers
 
Maybe the picture was the problem . . . .

Vague works . . . so does more free stuff than the other mailers

Just wondering if anyone has used a picture of thier dog?

I did hear tell, especially for women, a greater amount of trust was given a guy's business card when he was pictured with his dog... assuming that if it was a cat, guy's wouldn't want to even speak to him. :laugh:
 
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