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Some people don't want an old, beat up, used truck. But that is their only viable option. It is almost the same with burial. It makes little rational sense to pay thousands of dollars for a fancy funeral when the money saved by buying a cheap cremation plan could be put to better use... like maybe a not-so-beat-up truck? OK, so these are not people who think rationally. I understand and won't argue. That said, I wager that if you offered your average FE prospect the choice of a $899 one-time cremation plan (payable in monthly installments for a fixed period) vs. a $50 a month pay-for-life FE policy, that more often than not, the cremation plan would be bought.... especially when you can tell them about the nicer truck they can afford... or maybe the (used) bass fishing boat they always wanted... or whatever will give them years of pleasure in this life, as opposed to an expensive one-day send-off to the next. Of course the comp for FE is greater than that for the cremation plan, so this demographic never really gets the choice. In answer to the question the thread title asks, I say yes... but I hardly expect anyone here to agree!!![]()
I've heard there are people that actually finance weddings. I hope I never meet anyone that dumb but I've heard they exist. They actually didn't know they could go to the justice of the peace and get hitched for $25 and use the rest to buy a bigger house or put in a swimming pool.
These are college educated middle class people I'm talking about too.