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I've yet to target the T-65 market for Medicare Supplements, mostly because of advice from guys like Frank Stastny and some other veterans who pointed out that the T65 crowd gets bombarded with carrier info and agents.
So for the past year and half or so, I've mailed, called and purchased internet leads to get folks to switch who have already been enrolled in a supplement plan. I'm probably at about a break even in terms of the money I've spent, but I'm somewhat okay with it since I do run another business and am trying to build residual income with the Med Supps.
I'm now reconsidering this strategy to see if I will get better bang for my buck using the same marketing strategies, but hitting up the T65 market. It will certainly be nice to not have underwriting declines and convincing skeptical seniors to change can be tedious.
Anybody have any experiences they would like to share in marketing the t65 crowd? Whether it be challenges, what you like or dislike about marketing to these folks? What's worked for you & what hasn't?
Thanks in advance and good selling to you all, kind sirs!
So for the past year and half or so, I've mailed, called and purchased internet leads to get folks to switch who have already been enrolled in a supplement plan. I'm probably at about a break even in terms of the money I've spent, but I'm somewhat okay with it since I do run another business and am trying to build residual income with the Med Supps.
I'm now reconsidering this strategy to see if I will get better bang for my buck using the same marketing strategies, but hitting up the T65 market. It will certainly be nice to not have underwriting declines and convincing skeptical seniors to change can be tedious.
Anybody have any experiences they would like to share in marketing the t65 crowd? Whether it be challenges, what you like or dislike about marketing to these folks? What's worked for you & what hasn't?
Thanks in advance and good selling to you all, kind sirs!